Designing Collectibles for Super Fans of an Established Brand.
With Magic Key holders, most of them can recite Haunted Mansion by heart, but do they know who’s behind the voices of these famous apparitions?
We created digital cards for social media platforms that transformed four characters into the “corruptible mortal state” of their voice actors.
The digital cards were a hit.
So we designed them into physical collectibles—achieving the same metamorphosis effect by making them lenticulars with their mini bios on the back.
