Designing Collectibles for Super Fans.
Disney fans love their trivia and their collectibles, so to celebrate the 53rd anniversary of Haunted Mansion, we gave them a bit of both—with digital cards that put the voices behind the attraction on display.
We created digital cards for social media platforms that transformed four characters into the “corruptible mortal state” of their voice actors.
The digital cards were a hit.
So we designed them into physical collectibles—achieving the same metamorphosis effect by making them lenticulars with their mini bios on the back.
This time focusing on villains with multiple forms. We worked with the talented Mitch Miller for the villain illustrations and I designed the cards.
Another set is out now.
