We created an official Disney character.
His name is Duckey.
Our Magic Key ( Annual Passholder Program ) client wanted to show pass holders all the ways their pass/key could help them unlock new, fun opportunities at Disneyland. So along came Duckey, who does just that.
Illustrated by the talented Hail Nowak, our team created his story, role, personality, voice, animation, and toolkit. You name it, we did it.
Copywriter: Lexi Acevedo
In typical Disney-fashion, here is a mini storybook that details what led to Duckey’s creation.
With Duckey established, it was time to share his story with the world.
It was wonderful seeing the story we created for Duckey come to life’s this included designing Duckey as a duckling before his magical transformation and defining his animation look and feel.
Now that Duckey had been introduced to the public, it was time to see him in action.
Duckey grew up fast and it was already time for him to take his friends, the Magic Key holders, along his best day ever in Disneyland to show them their perks and benefits from the annual pass program.